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AI search for service businesses

When customers ask AI who to hire, does it recommend you?

We help service businesses show up when potential customers ask ChatGPT, Google AI, Gemini and Claude who they should hire.

See where you appear, which competitors are getting recommended instead, and what you can do about it.

Free • Prepared by a real person • Results within 2 business days

Example AI answer

Who are the best roofers near me for a full roof replacement?

Here are a few providers worth considering:

  1. 1Summit RoofingFrequently reviewed for full replacements
  2. 2Apex ExteriorsClear warranty and financing details
  3. 3Northstar RoofingFeatured in local home-improvement guides
Example audit

Your Business

Not mentioned in this example

Your AI visibility
4 / 20 prompts
Top competitor
13 / 20 prompts

Track how your business appears across:

Visibility monitored across leading AI search experiences. We are not affiliated with these platforms.

  • ChatGPT
  • Google AI
  • Gemini
  • Claude

The shift

Your customers are changing how they choose who to hire.

Search is no longer just a page of links. Customers can now ask an AI a question, describe exactly what they need, and receive a short list of businesses to consider.

58%

of consumers surveyed have used AI to find or get a recommendation for a local business.

Source: BrightLocal Consumer Survey 2026, n=1,164

2–4

businesses are typically mentioned in an AI answer across platforms, in a study of 200,000 local AI searches.

Source: BrightLocal Local AI Visibility Study, September 2026

42%

of citations in that local AI study came from business websites.

Source: BrightLocal Local AI Visibility Study, September 2026

Figures are reported by BrightLocal and summarized here as published. They describe consumer behavior and AI answers in general, not results from our own clients.

The problem

Ranking on Google doesn't automatically mean AI recommends you.

AI search creates a different kind of competitive shortlist. Your business may rank well traditionally and still be absent when a potential customer asks an AI who to hire.

Traditional search

  1. 1.Business A
  2. 2.Your BusinessRanks #2
  3. 3.Business B
  4. 4.Business C
  5. 5.Business D
  6. 6.Business E

Customers can scroll through dozens of results.

AI recommendation

“Here are three businesses to consider…”

  1. 1.Business A
  2. 2.Business C
  3. 3.Business D
Your BusinessNot mentioned

AI often narrows the decision down before the click.

What we actually do

Make your business easier for AI to understand, trust and recommend.

There is no magic “rank #1 in ChatGPT” button. AI recommendations are influenced by the information and authority that exists about your business across the web. We measure those signals, find the gaps and improve the assets you can control.

  1. 01

    Measure

    Track the real questions potential customers ask AI when searching for a business like yours.

    For example

    • Service + location
    • “Best” provider searches
    • Problem-based searches
    • Comparison questions
    • High-intent buying questions
  2. 02

    Diagnose

    Understand exactly where you stand against the businesses AI is choosing instead.

    See

    • Whether your business appears
    • Which competitors appear instead
    • How frequently you're mentioned
    • Which sources AI uses
    • Where competitors have stronger signals
  3. 03

    Optimize

    Improve the information AI systems can understand about your business.

    For example

    • Service pages
    • Location pages
    • Question-and-answer content
    • Company information
    • Structured data (labels that help machines read your site)
    • Expertise and proof
    • Website architecture
  4. 04

    Build Authority

    Strengthen the trusted third-party signals surrounding your business.

    For example

    • Relevant directories
    • Industry listings
    • Citations
    • Reviews strategy
    • Local authority
    • Earned mentions
    • Reputable third-party coverage

No single tactic guarantees inclusion in an AI answer. The work is about strengthening the overall picture AI systems see.

Start free · AI Visibility Snapshot

Find out what AI says about your business.

We ask AI the questions your customers ask and show you where you stand. Free, with no obligation. If the snapshot shows a real opportunity, the full audit is the next step.

Your snapshot answers three questions:

  1. 1.Is AI recommending you?
  2. 2.Who is it recommending instead?
  3. 3.Is a full audit worth it for you?

What's in the free snapshot

  • 10 real buyer questions for your service and area
  • Tested on ChatGPT and Google Gemini, answers recorded word for word
  • Whether you're named, and who is named instead
  • Your 3 most important findings, in plain English

Already sure you want the full picture? Choose the $600 audit in the form instead.

Get started

Three quick fields. A real person prepares every result.

What would you like?

So we test the questions your customers actually ask.

Free, no obligation. We use your details only to prepare and send your snapshot.

Who it's for

Built for businesses where one new customer matters.

If customers choose your business based on expertise, reputation, location and trust, AI search can become another important part of how they discover you.

Home Services

  • Roofing
  • HVAC
  • Plumbing
  • Restoration
  • Remodeling
  • Foundation Repair
  • Landscaping
  • Electrical

Professional Services

  • Law Firms
  • Accounting
  • Tax
  • Fractional CFO
  • Consulting
  • Agencies

Health & Aesthetic Services

  • Dentistry
  • Cosmetic Dentistry
  • Med Spas
  • Other high-value appointment businesses

Don't see your industry? If customers search online before choosing who to hire, we can still evaluate your AI visibility. Get a free snapshot

Process

Start with the data. Then decide what makes sense.

  1. 01Free snapshot

    We check what AI says.

    We ask AI the questions your customers ask and send you a short snapshot: whether you're named, who is named instead, and your three biggest findings.

  2. 02$600 audit

    We map the full opportunity.

    If the snapshot shows a gap worth closing, the audit tests your whole market across four AI engines and gives you a prioritized plan and a business-impact estimate.

  3. 03Optional

    We help execute, and measure.

    If the audit justifies it, we carry out the top priorities with your marketing team over 90 days and re-test the same benchmark to show what moved.

No commitment beyond the step you choose. Each step is decided on the evidence from the last.

What we measure

See exactly where you stand.

This is what the full audit can show. Every number below is fictional and for illustration. Your report is built from real tests of your own market, and the free snapshot gives you a first look.

AI Visibility Report

Fictional business · 20 prompts · 4 AI platforms

Example report

AI Visibility

Prompts where each business was mentioned

4/20

Your Business · ranks 4th of 4

  • Your BusinessMentioned: 4 / 20
  • Summit ServicesMentioned: 13 / 20
  • Apex ServicesMentioned: 11 / 20
  • Northstar ServicesMentioned: 8 / 20

Prompt results

3 of 20 prompts shown

  • “best [service] company near me”

    Your Business — Not mentioned
    • ChatGPT: not mentioned
    • Google AI: not mentioned
    • Gemini: not mentioned
    • Claude: not mentioned
  • “reliable [service] contractor in [city]”

    Your Business — Mentioned
    • ChatGPT: mentioned
    • Google AI: not mentioned
    • Gemini: mentioned
    • Claude: not mentioned
  • “who should I hire for [service]”

    Your Business — Not mentioned
    • ChatGPT: not mentioned
    • Google AI: not mentioned
    • Gemini: not mentioned
    • Claude: not mentioned

Sources AI references

  1. 1Business websites
  2. 2Google Business Profiles
  3. 3Industry directories
  4. 4Local publications
  5. 5Review platforms

Priority opportunity

Top competitors are listed in three industry directories AI cites often. Your Business is listed in none of them.

Pricing

Start free. Go deeper only if it's worth it.

Every engagement starts with evidence. The snapshot shows whether there's an opportunity, the audit shows exactly what to do about it, and implementation is your call.

  1. 01Start here

    AI Visibility Snapshot

    Free

    A quick, honest look at whether AI is recommending you today.

    • 10 real buyer questions for your service and area
    • Tested on ChatGPT and Google Gemini
    • Who gets named when you don't
    • Your 3 most important findings

    Within 2 business days

    Get my free snapshot
  2. 02The full picture

    AI Search Visibility & Growth Audit

    $600one-time

    Everything you need to decide what to fix, and whether it's worth it.

    • 30+ buyer and research questions across ChatGPT, Google AI, Gemini and Claude
    • Competitor share of AI recommendations
    • The sources AI relies on, and where you're missing
    • What AI gets wrong about your business, and why
    • Website AI-readiness review
    • Prioritized 90-day roadmap and business-impact estimate
    • Review call with you and your marketing team

    Within 10 business days

    Request the audit
  3. 03Optional

    90-Day Implementation Sprint

    $2,500/ month × 3

    We carry out the audit's top priorities and measure what changes.

    • Fix the highest-priority accuracy and website issues
    • Build expert content AI can cite
    • Pursue selected citation and authority opportunities
    • Re-test the benchmark at days 30, 60 and 90
    • Coordinated with your existing marketing team

    Discussed only after the audit review

    Your $600 audit fee is credited toward the sprint if you start within 30 days.

AI platforms decide their own answers, and results vary between runs. We don't guarantee placements, traffic, leads or revenue. We measure, improve the signals that influence visibility, and report what changed.

FAQ

Straight answers.

No acronyms required. If your question isn't here, include it with your audit request.

What's the difference between the free snapshot and the $600 audit?

The snapshot is a quick check: 10 buyer questions on ChatGPT and Google Gemini, and your three most important findings. The audit is the full diagnosis: 30+ questions across four AI engines, your competitors, the sources AI relies on, what it gets wrong about you, a prioritized 90-day roadmap and a review call. Most businesses start with the snapshot and decide from there.

Do I have to buy anything after the snapshot?

No. The snapshot is free and yours to keep. If it shows a real opportunity, we'll explain what the audit would add. Implementation is only discussed after an audit, and only if the findings justify it.

I already have a marketing agency. Does this replace them?

No. Your agency keeps running your website, SEO and content. We add a specialized AI-search layer: measurement, strategy and AI-specific work, and we share the findings so they can use them too.

What is GEO?

GEO stands for Generative Engine Optimization. It is the process of improving how a business is understood, surfaced and cited by AI-powered search and answer engines. We focus specifically on what this means for service businesses trying to be discovered by potential customers.

Can you guarantee that ChatGPT will recommend my business?

No—and anyone promising guaranteed placement should be treated cautiously. AI responses vary and no outside agency controls them. Our job is to measure where you currently appear and strengthen the website, authority and third-party signals that can improve your visibility.

Is this just SEO?

There is significant overlap, but the measurement is different. Traditional SEO asks where your website ranks in search results. We also ask whether AI systems mention your business at all, which competitors they recommend and which sources are influencing those answers.

Does GEO replace SEO?

No. Traditional search, Google Maps, reviews and AI discovery increasingly work together. GEO should complement strong local and organic search fundamentals rather than replace them.

Which AI platforms do you evaluate?

The free snapshot uses ChatGPT and Google Gemini. The full audit covers ChatGPT, Google AI Mode, Gemini and Claude. Coverage may evolve as consumer search behavior changes.

What kinds of searches do you test?

We focus primarily on high-intent questions someone could ask when actively researching or choosing a provider: service-and-location searches, “best provider” questions, problem-based searches, comparisons and other commercially relevant prompts.

How quickly will my visibility improve?

There is no universal timeline. Some issues are straightforward to correct while authority and third-party signals can take longer to develop. The snapshot and audit are designed to show where the largest opportunities exist before recommending any ongoing work. A 90-day sprint is re-measured at days 30, 60 and 90.

Who is this for?

We primarily work with high-value service businesses where earning even a small number of additional qualified customers can materially affect revenue.

Before your next customer asks AI who to hire, find out what it's going to say.

See whether your business is being recommended, which competitors are winning the conversation and where the biggest opportunities are.

Get Your Free AI Visibility Snapshot

Free snapshot • Full audit $600 if you want the complete picture